Marketing Manager – Boardwalk Inkwazi Shopping Centre
Join Broll Property Group as a Marketing Manager at Boardwalk Inkwazi Shopping Centre in Richards Bay. Lead innovative marketing campaigns, manage tenant relations, and drive centre success. Apply now!
Company: Broll Property Group
Location: Richards Bay, KwaZulu-Natal
Employment Type: Permanent
Division: Investor Services
Business Unit: Resilient Portfolio
Experience Level: Mid-Senior
Overview
Broll Property Group is seeking a highly skilled and dynamic Marketing Manager for its Boardwalk Inkwazi Shopping Centre in Richards Bay. The ideal candidate will have a passion for innovative marketing, a keen eye for detail, and a proven ability to manage multi-faceted marketing strategies within the retail and property management sectors. This role is pivotal in driving the Centre’s marketing initiatives, ensuring tenants and customers experience the highest standards, and maintaining Broll’s professional image.
Position Purpose
The Marketing Manager is responsible for developing, recommending, and implementing the Centre’s marketing programs. This includes formulating and supervising product marketing, advertising, and promotional activities, conducting research, and training tenants and operational staff on marketing best practices. The role also ensures effective customer relations, upholds the professional reputation of the Centre, and coordinates campaigns and events that align with market trends and customer expectations.
Key Responsibilities
Marketing Strategy & Program Management
Develop and execute long- and short-term marketing plans aligned with Centre objectives.
Conduct regular market research to understand customer behavior, competition, and emerging trends.
Review and adapt marketing campaigns to maintain program effectiveness and relevance.
Construct and monitor the marketing budget to ensure cost-effective allocation of resources.
Design and implement promotional programs, exhibitions, and advertising initiatives to increase foot traffic and revenue.
Maintain and update the Centre’s website and digital marketing channels, including social media.
Write copy for brochures, press releases, website content, and other marketing collateral.
Track marketing campaign performance using metrics and provide timely reporting to management.
Public Relations & Stakeholder Management
Build and maintain professional relationships with tenants, customers, marketing vendors, and media partners.
Oversee advertising and communication campaigns, including social media, TV, and print channels.
Address customer and tenant inquiries promptly and professionally, maintaining the Centre’s reputation.
Ensure all marketing initiatives reflect Broll’s standards and promote goodwill among stakeholders.
Centre Operations & Reporting
Provide support and guidance to the Centre management team, ensuring smooth coordination with tenants and the Body Corporate.
Assist in vetting new tenant and vendor applications and oversee the integration of new tenants into the Centre.
Monitor market activity, tenant movement, and competitor activities to inform marketing strategies.
Prepare accurate and timely reports on marketing performance, tenant engagement, and campaign results.
Vendor & Contractor Relations
Maintain productive business relations with vendors, contractors, and service providers.
Act as a liaison between the Centre management team and external contacts.
Coordinate external services and ensure contractual obligations are met efficiently.
Promote a positive image of the Boardwalk Inkwazi Centre and enhance tenant satisfaction.
Budgeting & Financial Oversight
Collaborate with management in preparing and monitoring marketing budgets.
Ensure all marketing and exhibition expenditures are accounted for and within budget.
Control exhibition spaces, manage contracts, and ensure payments are received and recorded accurately.
Required Qualifications & Experience
Matric and an Associate’s degree in Business Administration with an emphasis in Marketing, or equivalent experience.
Minimum of 7 years’ experience in marketing, public relations, advertising, or supervisory roles.
Strong understanding of sales, promotional techniques, and retail marketing strategies.
Knowledge of Centre management procedures, budgeting, and service contracts.
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Skills & Competencies
Exceptional interpersonal and public relations skills.
Excellent organizational, analytical, and time-management abilities.
Strong writing skills and proficiency in MS Office, marketing software, and Adobe.
Ability to use graphic arts tools and supplies effectively.
Leadership and team management capabilities, with the ability to coordinate and direct team activities.
Strong problem-solving, decision-making, and strategic thinking skills.
Knowledge of market research techniques, data analysis, and statistics.
Familiarity with social media, web analytics, and digital marketing trends.
Creativity, commercial awareness, and a customer-first mindset.
Why Join Broll Property Group?
Be part of a prestigious property management and real estate organization with a strong market presence.
Lead innovative marketing campaigns and initiatives in a high-profile shopping centre.
Collaborate with a talented team and work in an environment that encourages professional growth.
Opportunity to influence tenant satisfaction, brand image, and customer experience at a dynamic centre.
Competitive market-related salary and benefits package.
Conclusion
The Marketing Manager at Boardwalk Inkwazi Shopping Centre is a critical leadership role that combines strategic marketing, tenant engagement, and operational excellence. The successful candidate will be passionate about driving results, building effective marketing campaigns, and ensuring the Centre remains a preferred shopping destination. If you are a creative, results-driven professional with experience in marketing and retail management, this is an exciting opportunity to elevate your career with Broll Property Group.
Apply Today: Interested candidates should submit their applications to join a team that values innovation, professionalism, and excellence in retail marketing.
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